Why WebBrain

App Maintenance Services Company in Delhi, India

A mobile app is not a finished product at launch. Apple and Google release major iOS and Android updates annually and minor updates throughout the year. Third-party SDKs, APIs, and backend infrastructure change. User behavior and business requirements evolve. Without deliberate, ongoing maintenance, a functioning app at launch becomes a degraded, insecure, or store-rejected app within one to two years.

Web Brain InfoTech delivers app maintenance services to clients in Delhi NCR, across India, and internationally, including the United States, United Kingdom, UAE, Canada, and Australia.

What Is App Maintenance?

App maintenance is the set of ongoing technical activities that keep a mobile application secure, compatible, performant, and aligned with evolving business requirements after its initial development and launch.

OS Compatibility Updates

Updating the app for new iOS and Android versions released annually

SDK and Dependency Updates

Keeping third-party libraries, SDKs, and APIs current and free from known vulnerabilities

Bug Fixing and Crash Resolution

Identifying and resolving production bugs and crashes reported by users or detected by monitoring tools

Performance Monitoring and Optimization

Tracking and improving app speed, memory usage, and battery efficiency over time

App Store Compliance Updates

Responding to Apple App Store and Google Play Store policy changes and new compliance requirements

Security Patching

Addressing newly discovered vulnerabilities in the app's code, dependencies, or backend connections

Why Is App Maintenance Essential After Launch?

Many businesses underestimate post-launch maintenance requirements, treating the app launch as the finish line. In reality, launch is when the ongoing operational commitment begins.

Annual iOS and Android Updates

Apple and Google release major OS versions every year, often deprecating APIs and requiring SDK target updates

App Store Policy Changes

Both Apple and Google regularly update their developer policies, requiring new compliance features

Third-Party SDK Deprecation

Firebase, payment gateways, analytics tools, and other integrated SDKs release breaking changes

Security Vulnerability Discovery

New vulnerabilities in dependencies are discovered continuously and become exploitable risks

Accumulated Crashes

Crash rates increase over time without active monitoring and resolution

Business Requirement Changes

Product features, pricing, branding, and business logic change, requiring app updates

What Does an App Maintenance Plan Include?

A comprehensive app maintenance engagement covers several categories of ongoing technical work.

OS and SDK Target Updates

Testing and updating the app for new annual iOS and Android OS releases

Third-Party SDK and Dependency Updates

Regular review and updating of CocoaPods, Swift Package Manager, or Gradle dependencies

Crash Monitoring and Bug Fixing

Continuous monitoring via Firebase Crashlytics or Sentry with prioritized resolution

Performance Monitoring and Optimization

Tracking app launch time, screen load times, memory usage, and API response times

App Store Listing and Compliance Maintenance

Updating metadata, responding to App Store review flags, and implementing new compliance requirements

Security Patching

Addressing vulnerabilities in the app's code or integrated third-party libraries

Our Approach

How Does Web Brain InfoTech Approach App Maintenance?

Our app maintenance process is structured around proactive monitoring and defined response commitments rather than purely reactive incident handling.

01

Maintenance audit and onboarding

Reviewing the existing app's codebase, dependencies, monitoring setup, and outstanding technical debt

02

Monitoring infrastructure setup

Ensuring crash reporting (Firebase Crashlytics, Sentry) and performance monitoring are active

03

Maintenance schedule establishment

Defining regular cycles for dependency updates, OS compatibility testing, and App Store compliance reviews

04

Ongoing bug monitoring and resolution

Continuously tracking production crashes and user-reported issues with defined severity-based response times

05

Proactive OS update testing

Testing the app against beta iOS and Android releases before they go live

06

Quarterly dependency review

Auditing and updating third-party SDKs and libraries on a regular schedule

07

Regular reporting

Providing transparent status reports covering app health metrics, resolved issues, and upcoming work

What Happens to an App That Is Not Maintained?

An unmaintained mobile app degrades in predictable, increasingly expensive ways.

App Store Removal

Apps that fail to update their target SDK are effectively delisted from the store

Increasing Crash Rates

Accumulated bugs and OS incompatibilities increase crashes with each new device or OS update

Security Vulnerabilities

Outdated dependencies accumulate known CVEs that become exploitable

Broken Integrations

Third-party APIs, payment gateways, and SDK endpoints change and break functionality

Negative App Store Ratings

Users experiencing crashes and broken functionality leave negative reviews

Emergency Remediation Cost

Fixing a severely neglected app typically costs significantly more than regular maintenance

What Technologies and Tools Are Used in App Maintenance?

App maintenance relies on monitoring, dependency management, and testing tools specific to the iOS and Android platforms.

Crash Monitoring and Error Tracking

Firebase Crashlytics and Sentry for crash reporting and stability monitoring

Performance Monitoring

Firebase Performance Monitoring and Datadog for real-world performance data

Dependency Management

CocoaPods, Swift Package Manager, Gradle, Snyk, and Dependabot

App Store Management

App Store Connect (Apple) and Google Play Console

CI/CD and Build Automation

GitHub Actions and Fastlane for automated build, test, and release pipelines

How Is App Maintenance Priced?

App maintenance is typically structured as a retainer engagement covering a defined scope of monthly work.

Monthly Retainer

A fixed monthly cost covering a defined number of maintenance hours, bug fixes, and OS updates

Per-Incident Pricing

Billing for specific issues as they arise, suited to apps with low change frequency

Annual Maintenance Contract

An annual commitment covering OS updates, security patches, and defined bug fix hours

Why Choose Web Brain InfoTech for App Maintenance?

Web Brain InfoTech provides structured, proactive app maintenance for both iOS and Android applications across India and international markets.

Proactive OS update testing against beta iOS and Android releases before they reach users

Structured dependency review cycles rather than reactive patching after vulnerabilities are exploited

Firebase Crashlytics and Sentry integration for continuous production monitoring

App Store compliance expertise for both Apple App Store and Google Play policy updates

Got Questions?

Frequently Asked Questions

Straight answers about App Maintenance Services.

Apple requires apps to update their minimum iOS target and Xcode SDK version periodically to remain eligible for new submissions and updates. Google Play has similar requirements for minimum Android SDK target levels. Practically, most apps require at least one compliance-related update per year tied to annual OS releases.

Crash-free rate measures the percentage of app sessions that complete without a crash. A crash-free rate above 99.5% is generally considered acceptable for consumer apps; enterprise and financial apps typically target 99.9% or higher.

Yes. We begin with a technical audit to understand the app's architecture, dependency state, and monitoring setup before taking on ongoing maintenance responsibility for apps built externally.

App maintenance covers the technical upkeep of the application's code, dependencies, and infrastructure. App support typically covers responding to user-reported issues and queries. Most maintenance engagements include both, but the scope should be defined clearly upfront.

Response times depend on the severity of the issue. Critical crashes affecting a significant percentage of users are typically prioritized for same-day or next-business-day resolution, while lower-severity issues are addressed within the regular maintenance cycle.

Yes, where possible. Testing against beta OS releases before they reach the public allows compatibility issues to be identified and fixed before they affect live users, rather than reacting to user-reported crashes after the OS update has widely deployed.

Yes. App Store submissions, update release management, and responding to App Store review feedback are included in maintenance engagements as standard.

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